Synopsis: A film that uses cycling to build analogies to the benefits and common cause for fiber internet.
Background: Via cycling, analogies are built up to the benefit and common cause for fiber internet. The film is not meant to explain or convince factually. Rather, it is about telling stories. The goal is to evoke emotions so that even people who are not originally interested in switching to fiber, will watch the film because of the people portrayed, the metaphors and thus the messages are nevertheless being communicated. Explanatory films or pure advertising are probably of no interest to them. More information in the blog post.
A week after the film’s release, a successful demand survey was announced.